demo direction · bakery
Editorial · Bakery
Demo Brand
Hearth & Tide
Sea-pine editorial layout for a coastal sourdough bakehouse — online ordering one tap away.
View Live Demo →0
Hour Shell Turnaround
0%
Below Agency Rate
$0
To See Your Preview
0%
Veteran Owned & Operated
The Standard
This Page Is The Portfolio.
Notice how this page moves. Every build ships at the standard you're experiencing right now — the polish, the speed, the obsessive finish. Never the same look, though: yours gets built around your brand and your customers, never a template. If your new site doesn't make the competition look slow, we didn't do our job.
The Work
Built Before We Even Asked.
Every preview below is a full direction — different vertical, different palette, same standard. As you scroll, picture your name on one of these. Yours won't look like Lead Command. It'll look like you.
demo direction · trades
Trades · Plumbing
Demo Brand
Copperline Plumbing Co.
Bold trades rebuild — 24/7 emergency calls, 5-star proof, phone-first on mobile.
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demo direction · property
Coastal · Property
Demo Brand
Harborlight Properties
Light navy-and-sand palette for property management — guarantees up front, not buried in copy.
View Live Demo →
demo direction · med spa
Med Spa
Demo Brand
Lumen Wellness
Blush-and-rose skin for a med spa — calm, bookable, built for the phone scroll.
View Live Demo →
demo direction · dental
Dental
Demo Brand
Clearbrook Dental Studio
Teal-and-mint practice site — new-patient booking without the corporate clinic feel.
View Live Demo →
demo direction · pwa
Barber · PWA
Demo Brand
Volt Barber Co.
Precision barbering demo with gallery filters, one-tap booking, retail shelf, and an installable home-screen app.
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demo direction · e-commerce
Maker · E-commerce
Demo Brand
Marrow & Oak
Handmade goods storefront demo with live inventory and Stripe checkout — real SKUs, not a brochure.
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VIP motion tier
Cinematic · VIP
Top Tier
Flagship Motion Demo
Scroll-driven cinematic build — the $3.5K+ lane for brands that need to stop the scroll cold.
View Live Demo →Demo brands above are fictional — built to show the standard, not to claim clients we haven’t earned yet. Free preview first on every real build.
Meet George
The Person Who Picks Up.
George Bonorris
US Military Veteran · Founder · Lead Command
I'm not an agency with a ticket queue. I'm one operator who builds your preview before the sales call — so you're judging real work, not a pitch deck. I work with trades, shops, and service businesses across San Diego and nationwide.
I'm in the same generation as a lot of my clients. You want the phone to ring, not a lecture about SEO. That's the whole point.
Veteran-Owned
One Operator
Free Preview First
48hr Shell
Rather just talk? Call (909) 816-7587.
Plain Talk
Built For People Who'd Rather Run The Business.
You didn't spend years mastering your craft to fight GoDaddy at 10pm. Barber, contractor, shop owner — we build the site so you can get back to the work.
Site Looks Dead
Broken on phones. Slow to load. Customers bounce before they call. We rebuild it so it works on every phone your customers actually use.
Nobody To Call
Agency vanished. Nephew moved on. You're stuck. You email us, a person answers. Veteran-owned — we show up when we say we will.
Scared Of The Bill
Fair. We build your preview free so you see exactly what you're getting before anyone asks for a card.
You didn't get into this business to become a part-time IT department. You want the phone to ring, not a lecture about SEO. That's what we build.
Plumbing
HVAC
Roofing
Electrical
Landscaping
Concrete
Auto Repair
Cleaning
Pest Control
General Contractor
Barber & Salon
Retail & Shops
More Than A Website
The Systems We Build In.
A site is where it starts. These are the systems that quietly book the job, catch the lead, and get you paid, built right into your build instead of bolted on later.
Online Booking
Customers book the job right from your site, day or night. No phone tag, no lost slots.
Missed-Call Text-Back
Every missed call gets an instant text, so the job stays yours instead of going to whoever picks up next.
Review Engine
Automatic review requests after every job. Your five stars, finally showing where customers decide.
Lead Capture & Follow-Up
Forms that answer instantly and follow up on their own. Quotes and leads stop slipping through the cracks.
Payments & Invoicing
Take deposits and payments online. Get paid without chasing anyone down.
Custom Apps
Booking apps, client portals, dispatch tools. Real App Store builds when you need more than a website.
You already do all the work. These systems make sure none of it leaks. And you don't have to run any of it — Full Command means we run the whole thing for you.
The Build Ladder
Fix One Thing, or Go All In.
No fluff, no surprise invoices. Every tier stands on its own and stacks into the next.
Lowest Commitment
Quick Fix — Entry 01
$127 one-time
One real problem from your free Checkup, fixed the same day.
- Tap-to-call, title, or meta description — whichever your Checkup flagged
- Delivered same day
- No account, no contract
Ready for the full site? The Shell ($997) and up are further down — every tier stands on its own.
ENTRY 01
Quick Fix
$127 one-time
One real problem from your free Checkup, fixed.
- Tap-to-call, title, or meta description — whichever your Checkup flagged
- Delivered same day
- No account, no contract
ENTRY 02
Mobile & Speed Pass
$247 one-time
The two things that actually cost you customers.
- Mobile-friendly fix
- Load-speed pass
- Delivered in 48 hours
ENTRY 03
Full Polish
$347 one-time
Every small fix your Checkup found, bundled.
- Title, meta, H1, favicon, social preview, alt text, schema
- Everything except a rebuild
- Delivered in 48 hours
PHASE 01
The Shell
$997 one-time
Your free preview, made real.
- Live domain & deployment
- Mobile-optimized, full QA pass
- Copy finalized & on-brand
- Turnaround: 48 hours
PHASE 02
Full Build
$2,997–$3,997 one-time
The guts included. A real working site.
- CMS / content management wired
- Quote & contact forms → your inbox
- SEO foundation + analytics installed
- 5–8 fully built, mobile-first pages
- Installable app shell (Add to Home Screen)
PHASE 03
Full Build + Payments
$4,997 total
Everything above, now able to get paid.
- Everything in Full Build
- Stripe checkout or payment links, live
- Product / invoice setup & testing
- Automated order confirmation emails
- Native iPhone app (App Store) available
MOST SUSTAINABLE
PHASE 04
Full Command
$2,500 / month
The complete system. We run it. You run the business.
- Every system live & managed — booking, missed-call text-back, review engine, lead follow-up
- Hosting, security & backups, handled
- Unlimited minor edits, no ticket queue
- Same-week priority turnaround
- Monthly report: calls caught, jobs booked, reviews earned
AGENCY RATE: $5,000 / MO
Lead Command: $2,500 / MO
Same coverage a full-service agency charges double for. We run lean, and we pass the margin to you.
Real App Store Builds
Lead Command has a native Apple app, live on the App Store — and we build them for clients too. Your customers find you in the App Store, tap to call, request quotes. Website + iPhone app, same operator.
By Request
The VIP Build.
Full cinematic motion — scroll-driven visuals and a custom identity generated for your brand, the caliber boutique agencies bill $6K–$35K for. You'll feel the difference the second the motion starts. Not on the standard ladder. By request only.
VIP · Limited
This is what the top tier looks like.
Every VIP build opens with a custom visual identity generated for your brand, then wraps it in scroll-driven motion. Not a template. Not a theme. A site your customers remember after they close the tab.
Veteran-Owned
One operator running the build, not an agency machine billing hours.
48-Hour Shell
First live version of your site in two days, not two weeks.
Real Identity
Custom-generated visuals for your brand. Never pulled from a template.
VIP Build
Starting at $5,997
By request only — not self-serve checkout. Boutique agency quality without the boutique agency overhead.
- Custom motion identity generated for your brand
- Scroll-driven cinematic homepage
- Premium hosting + SSL included
- 1 round of focused revisions
- 48-hour shell delivery
The Process
Three Moves. No Meetings About Meetings.
01
The Preview
We build a working preview of your site first. Free. You click through it and judge it like a customer would.
02
The Call
One call. Pick your phase, lock the scope, get a delivery date. Twenty minutes, not a discovery saga.
03
The Delivery
Shell goes live in 48 hours. Full builds inside the week. You watch it happen, then you own it.
Straight Answers
Questions Business Owners Actually Ask.
No office lease, no account managers, no bench of juniors billing hours. One operator running a modern, automated build stack. You pay for output, not overhead. The margin agencies spend on themselves, we pass to you.
There isn't one. Our stack builds previews fast enough that it costs us almost nothing, and a working site is a better pitch than any deck. If it lands, we talk. If it doesn't, delete the email. No follow-up sequence hounding you.
One hundred percent. Domain, code, content, accounts. All in your name. If you cancel maintenance, the site stays yours and keeps running. No hostage situations.
Yes — that's exactly who we built this for. You don't need to know hosting, DNS, or any of that. Send your business name. We build a preview. You click one link on your phone. If you like it, one 20-minute call and we handle the rest. Updates? Email us like you'd text your guy.
Yes. Native iPhone app — your logo on their home screen, tap to call, request a quote, see your services. We've already got Lead Command's own app live on the App Store, so you're not our first rodeo with Apple review. Client app builds start at Phase 03 or as a standalone add-on. No $20k dev shop required.
Shell goes live in 48 hours from go. Full builds land inside the week. Payment wiring adds a day or two of testing, because getting paid is not the place to rush QA.
It means the discipline is real: dates hit, scope locked, no drama. You get a delivery date on the first call, and the work shows up before it. That's the standard, not the pitch.
No Risk. No Invoice. No Pitch Deck.
See Your Site Before
You Spend A Dollar.
Send your business name — that's the whole ask. A working preview of your new site lands in your inbox, and the only decision left is how good you want to look. No invoice attached.
Request Your Free PreviewFree preview first, or start small for $127 if you already know what you want. Replies come from a person, not a funnel.